You’re passionate about supporting families, but building a thriving doula business takes more than passion—it takes clients! You’ve probably heard of listing sites like DoulaMatch and Meet Your Doula, but are they worth your time and money? Let’s dive in.

Why Listing Sites Matter (and When They Might Not)

Think of listing sites as online directories where expectant families go specifically to find doula support. They’re convenient for clients and can give your visibility a boost. But here’s the catch:

• Cost vs. Benefit: Some sites are free, while others charge a fee. As a new doula, investing in a paid listing can feel risky. Weigh the potential benefits (more inquiries, wider reach) against your budget.
• Finding Your Niche: Many listing sites cater to specific communities. This is fantastic for both doulas and clients seeking those connections. Don’t be afraid to choose a platform that aligns with your values and the families you want to serve.

Top Listing Sites for Doulas

Here’s a mix of general and niche directories to explore:

• General Listing Sites:
  • DoulaMatch.net: One of the most well-known doula directories.
  • MeetYourDoula.com: Another popular option, free for doula training alumni of my doula training workshop.
  • DONA.org: Offers a member directory for DONA-certified doulas as many other training organizations do. Check with yours.
  • The Educated Birth: Features both free and paid listing options.

• Culturally-Specific Platforms:
• SistahMidwife.com: Connects Black families with Black birth workers (offers free and paid listings).
• Black Doula Locator: Specifically for Black doulas.
• Queer Birth Doula Network: A paid directory for LGBTQIA+ affirming doulas.
• OutCare Health: A broader healthcare directory that includes LGBTQIA+ serving doulas. Includes free and paid options.

Crafting a Profile That Stands Out

Your profile is your first impression, so make it count!

• Welcoming Photos: Ditch the stock images and share authentic photos of you in action—supporting clients, teaching classes, or simply radiating warmth and competence.
• Your Story, Your Voice: Share your journey to becoming a doula and what makes your approach unique. Write in a conversational tone, like you’re chatting with a friend over tea.
• Services & Expertise: Clearly outline the services you offer (birth doula, postpartum, etc.) and any specializations you have (like experience with VBACs or multiples).
• Testimonials = Trust: Positive feedback from past clients is marketing gold. Ask permission to share snippets of their kind words.
• Keywords are Key: Use terms your ideal client would search for, like “natural birth,” “postpartum support,” or your city’s name.

Beyond the Profile: Making Listing Sites Work For You

• Monitor & Adjust: Don’t just set it and forget it! Track where your inquiries are coming from and tweak your profile based on what’s working. If a site isn’t yielding results after a few months, it might be time to re-evaluate.
• Engage & Respond: Respond to inquiries promptly and professionally. Remember, this is your chance to make a personal connection.
• Don’t Put All Your Eggs in One Basket: Listing sites are just one piece of the puzzle. Combine them with a website, social media, networking, and referrals for a well-rounded approach.

Building a successful doula business takes time and effort. Listing sites can be a valuable tool, but it’s up to you to use them strategically and find the platforms that align with your goals and budget.